Sponsorship of the M1 Singapore Fringe Festival gives you a fantastic opportunity to associate your company's name, logo and brand with one of the fastest growing, high-profile and anticipated arts events around!


Sponsorship of the arts is in general regarded as a wonderful investment and useful marketing and promotional tool for companies keen to establish themselves as commercial entities that can contribute to social well-being.


Here at the M1 Singapore Fringe Festival, we have a fervent belief in developing the Fringe as a creative centre that encourages innovation, discourse and positive engagement. During our 12-day long festival, sponsors and partners share and participate in this celebration of creativity and connection with the community. In the last edition of the Fringe, the festival's 31 ticketed shows reached out to 4,244 audience members, filling a record-breaking 93% of the total capacity in the theatres. We reached out to even more people through a variety of free events as well. We aim to attain the same audienceship - if not more - for all future editions of the Fringe.


In order to do so, aside from having a thrilling line-up for programmes, the M1 Singapore Fringe Festival also runs an exciting, socially-engaging and highly visible marketing and communications campaign from around October to January each year.


Our extensive, nation-wide media relations campaign goes hand-in-hand with our comprehensive and highly visible marketing drive which often includes:


  • 40,000 programme booklets printed for the festival and distributed free to all audiences at all arts venues, entertainment outlets, food and beverage and retail outlets, SISTIC authorised agents, various organisations and institutions, schools as well as The Necessary Stage's mailing list;
  • Collaterals for individual exhibitions and productions;
  • One to two-month campaign of street banner advertising within the Fringe Belt;
  • Bus stop posters at bus stops located within the Fringe Belt as well as islandwide;
  • Press kits and press releases;
  • A very interactive Festival mobile-enabled website;
  • A robust social media marketing presence via dedicated Twitter and Facebook accounts, and a variety of social media networking platforms to engage audiences;
  • The Festival video, screened at various venues including M1 outlets, outdoor media channels, Singapore Tourism Board screens, Esplanade and other venue partners;
  • Partnerships with media channels such as Time Out (as Official Magazine), Nuffnang (Official Blog Community) and ChurpChurp (Official Social Media Community)
  • Front-of-house displays;
  • Email flyers to The Necessary Stage's local and international database, as well as the databases of our sponsors and partners;
  • Onsite marketing collaterals which may include posters, banners, plasma screen spot ads, diary ads, etc.;
  • Pre-show announcements at every performance at the Fringe.


The 2013 Fringe had an astounding public relations investment return of SGD 2,888,176.

The Fringe's marketing campaign may vary depending on the programme each year. Nevertheless, all sponsors and partners are always acknowledged in our collaterals, based on your level of investment.