Sponsorship of the M1 Singapore Fringe Festival gives you a fantastic opportunity to associate your company's name, logo and brand with one of the fastest growing, high-profile and anticipated arts events around!
Sponsorship of the arts is in general regarded as a wonderful investment and useful marketing and promotional tool for companies keen to establish themselves as commercial entities that can contribute to social well-being.
Here at the M1 Singapore Fringe Festival, we have a fervent belief in developing the Fringe as a creative centre that encourages innovation, discourse and positive engagement.
During our 12-day long festival, sponsors and partners share and participate in this celebration of creativity and connection with the community. In the 2018 edition of the Fringe, the festival reached out to 6,741 people through free and ticketed events, including an overall 92% attendance for ticketed events. We aim to attain the same audienceship—if not more—for all future editions of the Fringe.
In order to do so, aside from having a thrilling line-up for programmes, the M1 Singapore Fringe Festival also runs an exciting, socially engaging and highly visible marketing and communications campaign from around October to January each year.
Our extensive, nation-wide media relations campaign goes hand-in-hand with our comprehensive and highly visible marketing drive which often includes:
10,000 programme booklets printed for the festival and distributed free to selected M1 stores, SISTIC authorised agents, Festival venues and partnering embassies, various selected entertainment outlets, food and beverage and retail outlets, educational institutions, as well as The Necessary Stage's mailing list;
Collaterals for individual exhibitions and performances;
One to two-month campaign of street banner advertising within the Fringe Belt;
Bus shelter posters at bus stops located within the Fringe Belt as well as islandwide;
Press kits and press releases;
A mobile-enabled Festival website;
A robust social media marketing presence via dedicated Facebook, Twitter, Instagram and LinkedIn accounts, and a variety of social media networking platforms to engage audiences;
Partnerships with media channels such as JCDecaux (Official Outdoor Media) and Buro 24/7 (Official Lifestyle Media);
Email flyers to The Necessary Stage's local and international database, as well as the databases of our sponsors and partners;
Onsite and venue marketing collaterals which may include posters, banners, plasma screen spot ads, diary ads, etc.;
Pre-show announcements at every performance at the Fringe.
The 2018 Fringe had an astounding public relations investment return of SGD 3,541,141.30.
The Fringe's marketing campaign may vary depending on the programme each year. Nevertheless, all sponsors and partners are always acknowledged in our collaterals, based on your level of investment.