Sponsors and Partners

Sponsorship of the M1 Singapore Fringe Festival gives you a fantastic opportunity to associate your company's name, logo and brand with one of the fastest growing, high-profile and anticipated arts events around.

Sponsorship of the arts is in general regarded as a wonderful investment and useful marketing and promotional tool for companies keen to establish themselves as commercial entities that can contribute to social wellbeing.

Here at the M1 Singapore Fringe Festival, we have a fervent belief in developing the Fringe as a creative centre that encourages innovation, discourse and positive engagement. During our 12-day long festival, sponsors and partners share and participate in this celebration of creativity and connection with the community. In 2005, the Fringe had attracted an attendance of more than 30,000. For 2006, given the much expanded scale of the Fringe, we reached out to an audience of 120,000. We aim to attain the same audienceship – if not more – for 2007.

In order to do so, aside from having a thrilling line-up for programmes, the M1 Singapore Fringe Festival also runs an exciting, socially-engaging and highly visible marketing and communications campaign from around December to March each year.
Our extensive, nationwide media relations campaign goes hand-in-hand with our comprehensive and highly visible marketing drive which includes:

  1. 50,000 programme booklets printed for the festival and distributed free to all audiences at all arts venues, entertainment outlets, food and beverage and retail outlets, SISTIC authorized agents, various organisations and institutions, schools as well as The Necessary Stage's mailing list;
  2. Collaterals for individual exhibitions and productions;
  3. One-month campaign of street banner advertising within the Fringe Belt;
  4. 2-to-3 month taxi-top advertising campaign;
  5. Bus stop posters at bus stops located within the Fringe Belt;
  6. Press kits and press releases;
  7. A very interactive Festival website;
  8. The Festival video, screened at various venues including M1 outlets, outdoor media channels, Art Central and the Esplanade;
  9. Partnerships with media channels such as Arts Central (as Official TV Station) and Mediacorp Radio;
  10. Front-of-house displays;
  11. Email flyers to The Necessary Stage's local and international database, as well as the databases of our sponsors and partners;
  12. Onsite marketing collaterals which may include posters, banners, plasma screen spot ads, diary ads, etc.;
  13. Pre-show announcements at every performance at the Fringe.

The Fringe's marketing campaign may vary depending on the programme each year. Nevertheless, all sponsors and partners are always acknowledged in our collaterals, based on your level of investment.

For more information on sponsorship opportunities, please contact Melissa at (65) 6440 8115 or email melissa@necessary.org